Shift
Motion Identity Exploration
Motion studies developed as part of a broader identity exploration for Shift, testing different visual languages and behaviors the brand could adopt. Rather than applying motion to an established identity, the animations were used as a tool for discovery, exploring how movement, form, and graphic behavior could help define the brand itself.
Co-designed during my employment at karlssonwilker, New York, under the direction of Jan Wilker and Hjalti Karlsson.