Calder Gardens
Branding
Signage
Wayfinding

Identity, motion, and environmental design developed for Calder Gardens, including animated logo treatments, digital advertising, signage, and wayfinding. The work extends the identity’s visual language across motion and the physical environment, creating a cohesive system from screen to space.

Calder Gardens is a new cultural institution dedicated to Alexander Calder (1898–1976), bringing together architecture by Herzog & de Meuron, a naturalistic, all-season garden by Piet Oudolf, and visual branding by Karlssonwilker. The result is a seamless transition from the energy of the city into a quiet, contemplative environment where art, nature, and space intersect.


Co-designed during my employment at karlssonwilker, New York, under the direction of Jan Wilker and Hjalti Karlsson..





©laurensalerno 2026